Minimalist Luxury Beauty by MERIT

Minimalist Luxury Beauty by MERIT - ALL PRODUCTS

So excited to introduce you to the new minimalist luxury beauty brand: MERIT! 

The makeup brand was created to change how luxury beauty is imagined, by making it well-edited, holistic, and accessible. Like myself and many other women, we don’t wear makeup as much as we use to since the pandemic. However, if we do indulge in wearing makeup we prefer brands like MERIT that do more, with less.

Though they launched with seven products, I had the opportunity to use: ‘The Minimalist’, ‘Day Glow’, ‘Flush Balm’, ‘Volumizing Eyebrow Pomade Gel’, and ‘Shade Slick Tinted Lip Oil’.


Minimalist Luxury Beauty by MERIT - The Minimalist

‘The Minimalist’ is the perfecting complexion stick. I use the shade: ‘Chestnut’ (Deep tan with red undertones) I love that it’s not just a foundation or concealer, it’s both! Therefore, I can use it where I need to and it will still give me a natural skin-like finish.

Key Benefits:

  •  The complexion stick acts as a natural conditioner to prevent water loss with the innovative vegan emollient blend, which mimics the natural moisture found in the skin.
  •  Lightweight emulsifiers create enhanced spreadability and superior wear with little product

‘Day Glow’ is the balmy highlighter for daytime. If you aren’t into sparkle and prefer a natural dewy look, this will be perfect for you. My skin tends to get dry easily in the winter, however the gellified base easily restore moisture and plumped my skin.

Key Benefits:

  •  Packed with great ingredients such as squalene, phytosterol, and amino acid to replenish moisture to your skin.

Most importantly, I love what the brand stands for: taking a holistic approach to clean, making products that are safe for your skin, body and planet. The minimalist luxury beauty has definitely earned a spot on my vanity.

I’m so glad I was able to try these products, and I’m looking forward to trying out more from MERIT beauty!

Flush Balm

I love the cheeky (cool pink) color in the ‘Flush Balm’ Cream Blush. The blush melts into your skin perfectly, so there is no chalky residue that tends to not be flattering if it’s not blended properly. I can easily apply it on my skin by swiping it on my skin, and blend with my fingers.

Key Benefits:

  • A low molecular weight emollient delivers slip and light finish without clogging your pores. The blush forms a breathable layer that keeps color intact throughout the day.
  • The soft wax with a low melting point glides onto your skin, and the creamy transparent veil of color from the microfine pigment powders, lets your skin show through.
Brow 1980 Volumizing Eyebrow Gel

The ‘Brow 1980 Volumizing Eyebrow Pomade Gel’ is a node to brows in the 80s, just adding color and volume for a healthy, fluffy brows. I love using it to fill in my brows where there is gaps, and for a more natural look. I advise getting the black/brown, even if your brows are not too dark. It’s super light, so you will have to apply a lot for it to standout.

Key Benefits:

  • A natural mineral and kaolin clay based blended with synthetic beeswax creating a flexible, volumizing coat around the brows to shape and add depth and dimension.
  • The eyebrow gel is infused with vitamin B5 adding shine and flexibility to brows, while   strengthening the hairs over time.
Shade Slick Tinted Lip Oil

I got the “Marrakech” (bright peach) color in the ‘Shade Slick Tinted Lip Oil’. It’s a pretty color that will look good  on any complexion. I love the fact that it is not just pretty, but hydrating as well. I rarely have to apply multiple times when out.

Key Benefits:

  • The lip oil has shea butter, reship oil, grapeseed, and avocado oil nourish the lips and replace lost moisture.
  • The polymer gel base locks color and moisture in, extending the wear.
Minimalist Luxury Beauty by MERIT - PRODUCTS

I’m so glad I was able to try these products, and I’m looking forward to trying out more from MERIT beauty! 


You may also like


  1. I love, love, LOVE that these products are safe across the board and use pure ingredients. That has become so important to me over the years as I’ve learned more and more about how makeup is made.

  2. Ooh! I love checking out small beauty brands. I love that you had the opportunity to test out two of their products. I don’t wear makeup often, so these seem perfect!

  3. Oooo I love the holistic aspect of this minimalist luxury beauty by Merit. Clean make-up products are so important for our health and the environment. Thank you so much for sharing 🙂

  4. I just love the minimalistic approach here. Merit is a brand I need to investigate further. They seem to produce quality, understated products that have a luxurious feel. Thanks for sharing your experience with them.

  5. I love the thrust of the brand. Making luxury products accessible. And the marketing looks posh and very glam!

  6. I’m totally intrigued by this brand. I’ve never heard of them before, but that makes sense, since they’re relatively new to the game. They sound amazing and the products you’re using seem like they’re wonderful for everyday use. Thank you so much for sharing your thoughts!

  7. This is such useful information to know. A really great read — definitely some products I had never thought about using myself! Thanks so much for sharing this.

  8. After getting used to not wearing any makeup for almost a year now, I know I’ll be looking for more minimalist beauty products once I start to leave the house again! I love how these products have a natural look and also incorporate clean skincare ingredients. I’m definitely going to give this brand a try!

  9. This sounds like a brand that does care for the wellbeing of its customers. Also, they emphasize the simplicity of the product.

  10. This isn’t a brand of heard of before, but it could easily catch on. That complexion stick is something that would be popular in my household!

  11. I like to see small blemishes. I think it’s great that you had the opportunity to try two of their products. It looks so beautiful

  12. I love the minimal makeup look – it’s perfect for my busy days and for work. Loving how it looks so fresh and beautiful on you!

  13. The brand looks to be good, luxury and utility combined. Thats a new brand for me, so obviously need to try and find out how is it.

  14. It’s my first time hearing of merits or the minimalist in whole. I do love the ingredients incorporated into their beauty products as described in your post.

  15. I cant say that I have heard of the brand but the review is good, just the way I like it. And I will check it out!

Leave a Reply

Your email address will not be published. Required fields are marked *